Senior Field Marketing Marketing Manager
Description
You possess the rare blend of operational rigor and ability to cultivate creative, memorable experiences that make attendees stop in their tracks. Sales teams and vendors love working with you, but you also know how to get the most out of them. You obsess over event lead and ROI metrics, but also know how to emotionally connect with your audience using the power of the brand.
If this describes you, keep reading.
About Zafran
Our Mission: To stop the exploitation of vulnerabilities, everywhere.
What makes us different: Zafran de-risks 90% of critical vulnerabilities overnight across your hybrid environment and utilizes Agentic Capabilities and your existing security tools to rapidly mitigate and remediate the 10% most likely to be exploited.
Who’s behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations.
We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!
What you will do
- Own the full event lifecycle for the assigned territory, from strategy and planning through execution and post event analysis, optimizing virtual and in person experiences to drive engagement and revenue impact.
- Partner with sales, marketing, and leadership to strategically select, execute, and optimize events that directly support regional pipeline and company revenue goals.
- Own regional event budget and pipeline targets for the assigned territory, driving lead generation and measurable revenue impact through disciplined performance tracking and optimization.
- Own and scale vendor and agency relationships, ensuring cost efficiency, execution quality, and measurable outcomes across all regional programs.
- Report on event performance against core business metrics, clearly communicating impact, learnings, and recommendations to leadership.
- Use data to guide strategic decisions and define scalable measurement frameworks in partnership with analytics and operations teams.
- Champion best practices across field marketing, setting a high bar for execution, experience quality, and accountability.
Requirements
- 8+ years of B2B event and field marketing experience across in person and virtual programs, with a proven record of driving engagement and pipeline.
- Experience partnering closely with inside and field sales teams to accelerate pipeline creation and progression.
- A data driven mindset with experience analyzing event performance to produce actionable insights using CRM and marketing automation tools.
- Demonstrated ownership mindset with accountability for results across core field marketing initiatives.
- Ability to manage multiple programs, vendors, and stakeholders effectively in a fast paced, high growth environment.
- Excellent communication skills, with the ability to clearly and concisely convey performance, insights, and recommendations to leadership.
- Experience marketing to technical or security audiences is a plus.
- Based in the time zone of your territory
- Willingness to travel 30 to 40 percent as required to support regional events.
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